Electronic Library of Scientific Literature
Electronic Library of Scientific Literature
Volume 45, 3/1997
VZŤAHY MEDZI FANTASTICKÝMI PREDSTAVAMI STVÁRNENÝMI VO VÝTVARNOM UMENÍ A VO FOLKLÓRE
PhDr. Soňa Kovačevičová, DrSc.,
Gröslingova 49, 811 01 Bratislava, Slovakia
With the help of historiographic and iconographic evidence, folk oral
literature and maps from the Ethnographic Atlas of Slovakia, the author
arrives at the following conclusions:
The highest popularity of fantastic creatures occured in Slovakia in
the 16th-17th century, inter-connected with the value
orientation of the period, characterized by reformation, counter-reformation,
horrors of war and various persecutions. Before the mentioned period as
well as after it the bearer of these ideas were, in a conscious way, the
folk layers of population and, in a sub-conscious way, professional artists,
who by conveying their ideas through symbols and fantastic creatures searched
for the escape from various pressures of their times.
Kľúčové slová: folklór, výtvarné umenie, fantastické predstavy
Key words: folklore, visual art, fantastic ideas
pp. 255-268
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REKLAMA AKO ZDROJ POZNATKOV O OBCHODE V BRATISLAVE (20. a 30. roky 20.storočia)
Mgr. Ľubica Falťanová, CSc.,
Ústav etnológie SAV, Jakubovo nám. 12, 81364 Bratislava, Slovakia
The study deals with advertisements of tradespeople of Bratislava, published in daily press in the 1920s and 1930s. The underlying assumption of the authors is that the advertisement and advertizing in general is not only an economic phenomenon aimed at promoting products and services but it also represents a broad source of information about cultural and social aspects of the facts depicted by advertizing. The topic is in the study tackled through examples of particular tradespeople or stores, according to various trade branches.
Kľúčové slová: reklama, obchod
Key words: advertizing, trade
pp. 269-284
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ALTERNATÍVNE ZDROJE RASTLINNEJ STRAVY V STREDNEJ EURÓPE
PhDr. Rastislava Stoličná, CSc.,
Ústav etnológie SAV, Jakubovo námestie 12, 813 64 Bratislava, Slovakia
Its known that in times of famine people tend to turn back to wild plants
and fruits, as well as to old technologies of their processing. To this
fact testify a lot of evidence from Central Europe, where alongside developed
agriculture, many gifts of nature were utilized.
On the basis of ethnological and historiographic data from Bohemia,
Moravia, Poland and Slovakia the author presents alternative sources of
meal, oil, sugar, fruits and vegetables.
Kľúčové slová: alternatívne zdroje, strava, stredná Európa
Key words: alternative sources, diet, Central Europe
pp. 285-294
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VÝVOJ ZÁUJMU O MÁGIU
Mgr. Dušan Belko,
Ústav etnológie SAV, Jakubovo nám. 12, 813 64 Bratislava, Slovakia
The paper gives attention to the overview of opinions on magic in various historic periods, as well as on theories and hypotheses of some important social and cultural anthropologists, who try to capture the essence of the phenomenon of magic. Simultaneously, the author wants to address the possible causes of the present rise of interest in magic.
Kľúčové slová: mágia
Key words: magic
pp. 295-301
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Ester Plicková
pp. 302-322
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pp. 323-325
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Andrea Galvánková
pp. 326-340
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pp. 341-348
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pp. 349-356
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