Electronic Library of
Scientific Literature Electronic Library of
Scientific Literature
Volume 42 / No. 4/ 1999
MARTIN URMANIČ
pp. 273-274
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DANA BENKOVIČOVÁ
Kľúčové slová: informačná spoločnosť – informačné a telekomunikačné technológie – digitálne rozhlasové a televízne vysielanie – on-line služby – nová generácia spotrebnej elektroniky
Information Society and Information Technologies in Electronic Media
Keywords: Information Society – information and communication technologies – digital radio and television broadcasting – on-line services – a new generation of consumer electronics
In this study, the author starts from the point that information society depends on communication systems that are combined with modern information technologies. Telecommunications infrastructures enable people to receive, process and impart information.
However, the information society is not only a technical problem. First of all, it is an economic, sociological, ethical and political problem. The global information society is aimed to simplify the whole social life by sophistication of all its parts – business, education, travel, research and entertainment.
The new technologies penetrate the radio and television broadcasting too. Digital technology brings not only the higher picture and sound quality but, at the same time, allows to provide services that were a privilege of computer till now. By means of an interactive digital television, the viewer can order different products electronically. As a ”home-shopping”, this form of purchase expanded at first in the USA. Similarly, the digital television permits home banking, playing of electronic games, surfing on the Internet and so on. All that means, the TV sets terminated to be only passive receivers of TV signal. More and more sophisticated TV sets appear in the market. However, their prices are not negligible.
The new generation of consumer electronics works with data in digital form and is increasingly similar to the computer. That means that consumer electronics grows together with information and communication technologies. A particular result of this development is the TV set that can fax or surf on the Internet, as well as the car radio with mobile telephone and navigation system.
The introduction of digital broadcasting is not possible without regulation of media legislation. The Slovak media strategy faces many questions that are related with:
a) How fast the digital broadcasting will be introduced,
b) If the digital broadcasting will be a matter of the market or if the government will enter this process with a clear strategy that would define how the broadcasting will be converted from analogue to digital.
Some another problems should be solved as well: financing of the basic infrastructure of information society, standardisation of used technologies, revitalisation of science and research as well as seeking for a proper legislative and institutional framework.
pp. 275-284
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Dušan Pavlů
Klíčové slová: veletrhy a výstavy – audit veletržních údajů – veletržní a výstavní trh v České republice
Exhibitions and Fairs as a Topic for Journalism
Keywords: fairs and exhibitions – audit of fair data – fairs and exhibition market in the Czech Republic
Exhibitions and fairs are irreplaceable means of social communication. This form of communication has been historically developed from primitive face-to-face communication forms to the complex communication systems with many advertising and other media that use all the classic method of visual, audial and audio-visual communication. In this communication, the whole complex of sense organs – especially sight, hearing, smell, taste and feel – are involved. The author presents the basic development stages of exhibition and fair communication in the Czech Republic. Analysing the present structure of exposition and fair communication, he uses the results of AMASIE EXPO analysis. This agency conducts research in exposition and fair effectiveness. In the Czech Republic, approximately 300 exhibitions and fairs are organised yearly. They represent specific communication systems that employ about 10 000 organisational, creative, production, and operating and manual workers. This is a sphere of communication that – according to qualificatory estimations – is financed by approximately 4,5 milliards of Czech crowns in the direct costs and another 5-6 milliards in indirect costs. That means about 10 milliard crowns – a sum invested in the Czech Republic in advertising in the classic media – press, radio and television. Additionally, the author analyses the basic structure of exhibitions and fairs in the Czech Republic in 1998 and compares it with the years 1996 and 1997. Finally, the author considers the expositions and fairs as a source of journalistic information.
pp. 285-294
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SVETLANA HLAVČÁKOVÁ
pp. 295-301
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ELENA HRADISKÁ
pp. 302-306
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Z výskumov
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Recenzie a referáty
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Zo zahraničia
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Heslár mediálnej komunikácie
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